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Free-Fly Knitting

Have you seen the latest marketing campaign from Nike?

While Nike isn’t a brand we particularly associate with here a Needlecase (we prefer to stick with the likes of Sirdar, Louisa Harding and Lang Yarns), we couldn’t help but be impressed with their latest marking stunt. Live Knitting – watch the video below…

 

 

Basically, Nike’s new campaign uses live knitting- done by 4 professionals in safety harnesses no less, to knit, thread by thread, a full size advertising billboard in real time over 10 days! Who knew knitting could get so extreme.

 

Nike Fly Knitting

 

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